Sport Business Management

This module aims to provide you with an insight into the different sport-related disciplines. It aims to broaden understanding of sport and physical activity from the perspectives of performance and health as well as considering structure and delivery from the group and individual participation.

This module aims to help you develop the necessary skills enabling study at the appropriate academic level. It will also encourage you to reflect on and learn from your experiences and support professional and personal development. 

The aim of the module is to develop the professional characteristics and requirements for academic study. We will develop your critical thinking skills, and introduce the tenets of research that will guide and challenge future practice.

This module helps you develop key management and leadership skills in sport. You'll explore theories, styles, and behaviours that build trust and support. You'll also reflect on yourself and your work environment to develop your effectiveness, and gain a professional edge as a future manager and leader.

This module deepens your understanding of sports marketing and brand management. You'll evaluate marketing strategies and tactics, and explore key theories. You'll apply branding theory to the global sporting environment, including nation branding. This is from both sponsor and rights holder perspectives.

This module introduces key media studies concepts applied to sport. You'll explore digital media formats, factors shaping sports media, and the rise of esports. You'll gain insight into the changing perceptions of sport, and you'll learn to identify future business opportunities for sport.

This module explores the role of sport suppliers and consumers across different markets. You'll focus on finance, learning key concepts and analytical tools for decision-making. You'll also examine economic data, political theory, and wider factors shaping the sports business environment.

This module focuses on the nature of quantitative and qualitative research methods and a variety of research data gathering tools. You will develop skills associated with gathering and managing data through relevant tools, reporting research findings and developing a critical awareness of research limitations. You will also assess key concepts linked to entrepreneurial capabilities, including effective communication of information

This module explores key theories and practices in sports business operations. You'll apply these theories and concepts to real-world sports services and facilities, analysing their effectiveness. You'll develop skills in operations management across various sports contexts.

This module builds your marketing knowledge, skills, and experience in various sports contexts. You'll explore theories on sports consumers and how they shape marketing strategies. You'll develop problem-solving skills and apply sports marketing concepts in this fast-evolving field. Through a mix of theory and practical application, you'll gain a strong understanding of modern sports marketing strategies and tactics.

This module highlights the importance of events for sports organizations and equips you with the knowledge and skills to plan, deliver, and evaluate events. You'll gain hands-on experience by organizing an event and enhance your learning through critical reflection on the event management process and your role in it.

This module helps you understand key factors in working within the sports industry. You'll gain real-world experience in settings like sports clubs, fitness, and the public sector while developing practical skills. By completing at least 50 hours of hands-on learning, you'll connect applied practice with contemporary theory and research.

You'll have the opportunity to investigate a range of political, social and economic factors that underpin international aid and development through sport in a global context. You will look at how both national and international development agencies impact and limit sport for development.

Develop your knowledge of sport and physical education for disabled people. You'll explore the emergence of disabled sport, the current provision, and the barriers and enablers which exist for disabled people. You'll critique a range of social, political and ethical issues. This is underpinned by sociological concepts like the medical and social models of disability, social relational understanding of disability, ableism and disablism.

This module explores the vital role of strategic leadership in shaping how sport is played, viewed, and organized. You'll examine how leaders adapt to trends, embrace innovation, and build strong cultures to drive change. Through critical analysis, you'll assess the impact of innovation in sports organizations and the role of strategic leadership in fostering growth and transformation.

You'll critically evaluate key theories, concepts and techniques and use them to inform your own self development throughout your course. In turn, this will enable you to consider, plan and prepare for transition out of the undergraduate programme.

This module examines public relations and its connection to communication in sports organizations. You'll explore how reputation is shaped by actions, messaging, and public perception. By analyzing stakeholder influence, you'll learn how to identify their needs, build strong relationships, and use effective communication strategies to drive success.

This module focuses on staff recruitment, selection, and retention in sport. You'll evaluate people management processes in the UK and globally, considering societal, organisational, and individual perspectives within the employment relationship.

The aim of the dissertation is to provide an opportunity for you to pursue an in-depth study on a topic of your own choice which is related to your substantive areas of study. You'll work independently, under limited supervision, in order to develop and demonstrate your academic skills and abilities. 

Do you want to start your own business venture? This module will encourage you to think conceptually and critically about the role of the individual in developing enterprise and new venture creation through individual self-reflection and analysis of various entrepreneurs.

This module lets you encounter and address the challenges of a consultancy project involving research, critical thinking and problem solving. You'll focus on engagement with an organisation, group or individual and you'll use your skills to look at an identified client issue.